For my client Koffiestore, I produce two videos each month focused on coffee machines, explaining how they work, comparing different models, and helping viewers choose the best option for their needs. The main objective of these videos is to encourage viewers to visit the Koffiestore website for more in-depth reviews of the machines that interest them.
During production, I operate a two-camera setup to capture dynamic angles and create a more engaging visual experience. I work closely with the on-screen presenter to ensure that the messaging is clear, informative, and aligned with the brand’s tone and audience. Once filming is complete, I edit the footage using the multicam editing feature in Adobe Premiere Pro to deliver a polished final product.
To enhance the storytelling, I also incorporate small, purposeful animations that visually support and reinforce the information being presented, making the content both engaging and easy to understand.
I shoot all my videos in LOG format, which provides a flat image profile and retains significantly more detail in both the highlights and shadows. This extra dynamic range gives me greater control in post-production, allowing for more precise color correction and grading.
By not having baked-in color decisions, I’m able to craft a unique visual style tailored specifically to each client—one that matches the mood, tone, and brand identity they want to convey. This approach not only enhances the final image quality but also ensures a more cinematic and intentional look.
In each of my projects, I help clients develop personalized animations that bring their visual branding to life through motion and design. From logo and title animations that give your video a clear identity, to additional elements like callouts or highlights that guide the viewer’s attention, every animation serves a purpose.
I always take the time to sit down with my clients to understand their goals and determine what visual approach will work best for them.
